[{"_1":2,"_46":-5,"_47":-5},"loaderData",{"_3":4,"_14":15,"_44":-5,"_45":-5},"root",{"_5":-5,"_6":-5,"_7":-5,"_8":9,"_10":11},"user","shoppingCartId","toast","locale","en","constants",{"_12":13},"paypalClientId","AenrHU49peF-ZUH-Yq7AXLLNZYGUGlml474U16NCjB4ZznmQCEjiliN3whyuVZmkb7VxEzmTALgtKEKE","routes/_store+/_readers+/email_author.$slug/route",{"_16":17,"_43":-5},"book",{"_18":19,"_20":21,"_22":23,"_24":25,"_26":27,"_28":29},"id","Z2lkOi8vbGVhbnB1Yi9TdG9yZTo6Qm9va1Byb2R1Y3QvMzc5NzA","title","A Beginner’s Guide to Finding User Needs","state","published","contactAuthorMethod","email","aboutText","

The Beginner’s Guide to Finding User Needs shows you to use qualitative research to learn about the motivations, activities and problems of (potential) users. It is written in a hands-on style. The book is written for UX researchers, UX designers and product managers.

You will learn:

How to prepare your research
How to involve your team members
Interviewing, observing and co-documenting user activities
Analyzing data to create guiding principles for product design
Communicating your research with posters, slidedecks and reports

For more material, see the book’s webpage

","authors",[30],{"_18":31,"_32":33,"_5":34},"Z2lkOi8vbGVhbnB1Yi9TdG9yZTo6UHJvZHVjdEF1dGhvci8zOTczNg","name","Jan Dittrich",{"_35":36},"avatar",{"_37":38,"_39":40,"_41":42},"url","https://d308did4coypzi.cloudfront.net/avatars/1791579/medium/Bildschirmfoto_vom_2014-05-18_22_43_26.png?1587142002","styleName","medium","exists",true,"currentUser","routes/_store+/_layout","routes/_store+/_readers+/_layout","actionData","errors"]

Email the Author