[{"_1":2,"_52":-5,"_53":-5},"loaderData",{"_3":4,"_14":15,"_50":-5,"_51":-5},"root",{"_5":-5,"_6":-5,"_7":-5,"_8":9,"_10":11},"user","shoppingCartId","toast","locale","en","constants",{"_12":13},"paypalClientId","AenrHU49peF-ZUH-Yq7AXLLNZYGUGlml474U16NCjB4ZznmQCEjiliN3whyuVZmkb7VxEzmTALgtKEKE","routes/_store+/_readers+/email_author.$slug/route",{"_16":17,"_49":-5},"book",{"_18":19,"_20":21,"_22":23,"_24":25,"_26":27,"_28":29},"id","Z2lkOi8vbGVhbnB1Yi9TdG9yZTo6Qm9va1Byb2R1Y3QvMzk4OTE","title","Understanding Behavioral Economics","state","published","contactAuthorMethod","email","aboutText","

This book constitutes the lectures we prepared over the last few years for the upper-division course in Behavioral Economics we have both taught at the University of New Haven. It is intended to be used in class alongside a set of readings, a collection of PowerPoint decks, various videos, and a few movies.

Among our pedagogical objectives we have tried to convey to our students what every economist understands: Economics is a social science. Economists tread happily across any number of fields, to the point where we are often accused of intellectual imperialism. Behavioral economics started for the most part, in psychology – and has spread rapidly into all economic and business domains as well as to other fields such as forensics, intelligence, health. It appears that they are now returning the favor.

Behavioral economics is a vibrant and increasingly relevant subfield. It is one that embodies a relentless inter-disciplinarity. Behavioral economics embraces sociology, psychology, neurobiology, anthropology, happily alongside game theory, marketing, management, finance, and classical decision-making.

The Economics program at the University of New Haven is housed in the Pompea College of Business; and it is because we are within the business school that we face a unique challenge. Our task, as we see it, is to introduce our students to behavioral economics so as to enhance their analytical, and decision-making skills. We must reach non-economists and we must also reach those from across campus, from Music, Forensics, and Engineering.

The lectures in this book replay the ideas and writings of many. We try to be faithful and complete, but, occasionally, as Jorge Luis Borges once observed, “the original is unfaithful to the translation.” Which is a roundabout and more elegant way of saying there is not much sparkling new in these lectures except, perhaps in the way the material is stitched together.

ALL PROCEEDS BENEFIT THE ECONOMIC PERFORMANCE LABORATORY, POMPEA COLLEGE OF BUSINESS, UNIVERSITY OF NEW HAVEN

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