[{"_1":2,"_46":-5,"_47":-5},"loaderData",{"_3":4,"_14":15,"_44":-5,"_45":-5},"root",{"_5":-5,"_6":-5,"_7":-5,"_8":9,"_10":11},"user","shoppingCartId","toast","locale","en","constants",{"_12":13},"paypalClientId","AenrHU49peF-ZUH-Yq7AXLLNZYGUGlml474U16NCjB4ZznmQCEjiliN3whyuVZmkb7VxEzmTALgtKEKE","routes/_store+/_readers+/email_author.$slug/route",{"_16":17,"_43":-5},"book",{"_18":19,"_20":21,"_22":23,"_24":25,"_26":27,"_28":29},"id","Z2lkOi8vbGVhbnB1Yi9TdG9yZTo6Qm9va1Byb2R1Y3QvMjc0Mjk","title","Building Greatness","state","published","contactAuthorMethod","email","aboutText","

When I first started my business, I was extremely intimidated by the overwhelmingly large and complex nature of completing a business plan. What if I could simplify it? After being in business for a while, I started analyzing my own business to do just that. I’m going to avoid confusing terms such as “value proposition”, “economies of scale”, or any of the other confusing terms typically used when writing a business plan. In fact, I was able to narrow down the start of any business plan to three questions - Why?, What?, and Who? From there, we can build the rest of the business plan.

After releasing the initial version of this book, I soon found myself sitting down with clients, wishing I could clone myself so I could help more people at the same time.

After sitting down with many clients, I realized most were asking similar questions - questions I could easily address by writing the answers in a book. While I cannot clone myself so I can sit down with people nationwide at the same time, I believe this book will be as close as I can get!

","authors",[30],{"_18":31,"_32":33,"_5":34},"Z2lkOi8vbGVhbnB1Yi9TdG9yZTo6UHJvZHVjdEF1dGhvci8yODUzNA","name","Ken Buckler",{"_35":36},"avatar",{"_37":38,"_39":40,"_41":42},"url","https://d308did4coypzi.cloudfront.net/avatars/745537/medium/ken.jpg?1464823779","styleName","medium","exists",true,"currentUser","routes/_store+/_layout","routes/_store+/_readers+/_layout","actionData","errors"]

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