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Draw your company strategy contains information on how to define strategies with the help of Wardley Maps.

Drawing Wardley maps is relatively simple, but if you want to carry out the definition of a strategy with a good understanding of the context, external factors, the moves that we can or our competitors can make, then it is good to know in detail all the components proposed by Simon Wardley.

There are many proprietary methodologies that deal with strategic aspects in a very focused and constrained way, which does not give the option of adjusting decision-making as things evolve. In the case of the tools proposed here, they are all of generic use and can be adapted to many contexts.

The book reviews the basic concepts of the maps: the user, user needs, climatic patterns, doctrines and gameplays. Then it describes how to create a strategy, add some examples in different contexts, and finally review other frameworks that provide other perspectives on the strategy.

The book format tries to be visual and gives spaces to the reader so you can draw and take your notes. In many of the concepts I have memorized examples that reminds me how the concept works. I use them during the explanation of the concepts, but my proposal is the reader thinks about examples related to your circle of competence and experience.

Wardley maps can be used by organizations of any size or industry. They are of universal application in the company and / or organizations within companies.

There are well-known companies that use Wardley maps and other frameworks mentioned in this notebook: Department of Statistics of United Nations, Royal Statistical Society, The London School of Economics and Politics, NHS, Liberty Mutual, DXC Technology, Amazon Web Services, Shopify, Accenture, Anaconda, Unity ...

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