[{"_1":2,"_46":-5,"_47":-5},"loaderData",{"_3":4,"_14":15,"_44":-5,"_45":-5},"root",{"_5":-5,"_6":-5,"_7":-5,"_8":9,"_10":11},"user","shoppingCartId","toast","locale","en","constants",{"_12":13},"paypalClientId","AenrHU49peF-ZUH-Yq7AXLLNZYGUGlml474U16NCjB4ZznmQCEjiliN3whyuVZmkb7VxEzmTALgtKEKE","routes/_store+/_readers+/email_author.$slug/route",{"_16":17,"_43":-5},"book",{"_18":19,"_20":21,"_22":23,"_24":25,"_26":27,"_28":29},"id","Z2lkOi8vbGVhbnB1Yi9TdG9yZTo6Qm9va1Byb2R1Y3QvMjQwMzc","title","Hook Higher Profits","state","published","contactAuthorMethod","email","aboutText","

Starting with the story of life on a small, remote island, Hook Higher Profits describes how a market develops spontaneously, and then advances courtesy of money and prices. The book then carries this theme of the “island” forward. The same basic principles of the primitive island – individuals improve their condition by specializing and then trading with others, all value is subjective, value and preferences determine prices, and a handful of other principles – apply to the internet “island” occupied by today’s online entrepreneurs.

Readers will learn how human action and deductive logic, individuals’ subjective value and preferences, reservation prices, and price determination affect one’s success as an entrepreneur.

Then, the book puts these ideas into practice, informing readers of various pricing strategies: how to move beyond an hourly rate, how customers’ changing demand based upon prices and competition affects pricing, how to take advantage of the “Goldilocks Phenomenon”, how to use decoy pricing, and how to bring time to your side.

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