[{"_1":2,"_46":-5,"_47":-5},"loaderData",{"_3":4,"_14":15,"_44":-5,"_45":-5},"root",{"_5":-5,"_6":-5,"_7":-5,"_8":9,"_10":11},"user","shoppingCartId","toast","locale","en","constants",{"_12":13},"paypalClientId","AenrHU49peF-ZUH-Yq7AXLLNZYGUGlml474U16NCjB4ZznmQCEjiliN3whyuVZmkb7VxEzmTALgtKEKE","routes/_store+/_readers+/email_author.$slug/route",{"_16":17,"_43":-5},"book",{"_18":19,"_20":21,"_22":23,"_24":25,"_26":27,"_28":29},"id","Z2lkOi8vbGVhbnB1Yi9TdG9yZTo6Qm9va1Byb2R1Y3QvMzg3OTU","title","Product Discovery","state","published","contactAuthorMethod","email","aboutText","

The purpose of product discovery is to outlearn your competition.

With this book I want to help you getting started with product discovery at your organization.

Most people get excited when they first hear about our Product Discovery framework and are eager to try it. But the framework is the least important thing, what really matters is the mentality of the people around the product team.

Experience tells us that most companies struggle to put into practice these powerful principles and techniques in their context.

That’s the reason we developed the FAST method for effectively introducing Product Discovery in organizations.

This book is meant for companies developing software-based products or using software as an enabler of their product or service: market-facing B2B or B2C digital products and services, software products for internal use or embedded software.

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