[{"_1":2,"_46":-5,"_47":-5},"loaderData",{"_3":4,"_14":15,"_44":-5,"_45":-5},"root",{"_5":-5,"_6":-5,"_7":-5,"_8":9,"_10":11},"user","shoppingCartId","toast","locale","en","constants",{"_12":13},"paypalClientId","AenrHU49peF-ZUH-Yq7AXLLNZYGUGlml474U16NCjB4ZznmQCEjiliN3whyuVZmkb7VxEzmTALgtKEKE","routes/_store+/_readers+/email_author.$slug/route",{"_16":17,"_43":-5},"book",{"_18":19,"_20":21,"_22":23,"_24":25,"_26":27,"_28":29},"id","Z2lkOi8vbGVhbnB1Yi9TdG9yZTo6Qm9va1Byb2R1Y3QvMjI3Nw","title","Write Copy RIGHT","state","published","contactAuthorMethod","email","aboutText","

You've missed a crucial step in launching your project; writing good copy!

It's such a common mistake, particularly amongst technical founders, to leave the product website till last. Unloved landing pages, confusing prose and adroit articulation (clever language...) are among the main causes of a bad launch.

So, before you press the big red button marked launch, read this book.

I take you through the communication problem, common pitfalls and best practices. By the end you should be able to write copy RIGHT!

\"A cheeky frolick through the winding lanes of writing commercial copy\" - The Author

This book is a work in progress! Feedback very much welcomed (tom@errant.me.uk)

","authors",[30],{"_18":31,"_32":33,"_5":34},"Z2lkOi8vbGVhbnB1Yi9TdG9yZTo6UHJvZHVjdEF1dGhvci8yMzY2","name","Thomas Morton",{"_35":36},"avatar",{"_37":38,"_39":40,"_41":42},"url","https://secure.gravatar.com/avatar/45cd87741cbb92dd9e84228528afd910?r=pg&d=mm","styleName","medium","exists",true,"currentUser","routes/_store+/_layout","routes/_store+/_readers+/_layout","actionData","errors"]

Email the Author