This book is a new collection of cool, interesting facts, stories and trivia from the fields of science and technology that you must read.
Before you spend a cent on your new business idea - read this book
A book about some of the annoying and disruptive situations occurring in software development projects that make developers' jobs difficult and frustrating... with some possible solutions to fix things.
This new, revised edition stays true to the original text while providing additional material which refine his approach in light of modern approaches to copywriting and advertising. Those modern approaches are themselves based on much older successful actions which have been known in marketplaces before recorded history. Just as Reeves built his...
Why the Sizzle Sells the SteakAdvertising is widely understood to be “Salesmanship in Print.” Understanding what makes a successful salesman then gives you the basics of what will make successful ads. With this tested collection of solutions, any person is well on their way to understanding human nature and how to approach prospects and how to...
Classic copywriting never grows old. The principles they discuss are evergreen, no matter if they were written before the Internet was someones fond dream. Because humanity hasn't changed much (if at all) since the beginning of recorded history. So people still decide with their emotions and then rationalize their purchase. The people who know....
Why you need to reach the people you're persuading with realistic copy and claims. That seems common sense today - but you can tell how many people don't know that by the ads you reject on TV and online. Learn from the earliest copywriters. His two simple books are collected here...
Over the past year, the Philippine government has made pronouncements that have touted its achievements. This book seeks to reveal the truth and the reality behind those: their response is really little more than CRIES AND WHISPERS.
Robert Collier was writing successful direct order sales letters before any of us were born. And distilled his most successful into a massive book. That book was distilled for you into a 10-lesson volume so you can get the evergreen basics. Simply.These core principles also have to do with how you sell yourself...
How many other programmers or geek-type people can do what you do?How many of these are trying to get the project that you're pitching your expertise for?Would it help if you knew what they were really looking for - and how to set yourself above all the also-rans you compete with?This classic tells how to appeal to them exactly the way they want...
Today you will learn how to properly prepare leftover casserole and other gems!
Written by a ten year old science enthusiast, this ABC encyclopedia is a fresh, fun way to learn the ABC's.
The Corona situation forces us to change our ways of working - in some cases, dramatically.For those agile practitioners who have never before run an Agile Event remotely, this is unfamiliar terrain.This book is full of practical tips to consider when organizing scaled events in a remote setting.
20+ subject matter experts have teamed up to bring you the ultimate collection of PowerShell+DevOps topics that are designed to be like a conference in a book. This book not only delivers top-notch content that rivals any book on the market, but all royalties are donated to the OnRamp scholarship program which bootstraps others into the industry.