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Casos em Administração

um caminho de aprendizagem

Casoteca ADM

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Casoteca ADM

A Casoteca ADM é uma plataforma digital de casos e tutoriais voltada para o fortalecimento do uso de casos no ensino de Administração no Brasil. Sua sede é na Universidade de Brasília, no Departamento de Administração (ADM FACE).

Contents

Table of Contents

Prefácio

  1. Carla Campana, Patricia Guarnieri

Apresentação

  1. Helena Costa

Parte 1 - Casos

As Dores de uma Empresa Júnior: por onde começar a mudança?

  1. Mário de Oliveira Andrade, Helena Costa, Nicole Alonso, Taíze Carvalho, Isabela Campello, Marina Accorsi

Discurso ou Realidade? A gestão da Diversidade em uma Empresa Júnior

  1. Guilherme Marques da Silva, Carla Peixoto Borges

Marketing digital bem digerido! Estratégias para atração de clientes em uma Clínica de Medicina Especializada

  1. Ruan Vitório de Macêdo, Diana Sinclair Pereira Branisso

​​Da Garagem ao mercado: uma startup buscando seu caminho

  1. João Victor Lopes de Abreu, Renan Gabriel Rodrigues Freitas, Helena Costa

Diamantes são eternos: dilemas de posicionamento de uma marca de luxo

  1. Nicole Alonso Santos de Sousa, Amanda Alves Silva de Melo, Eluiza Alberto de Morais Watanabe

Grupo Alfa e a transformação digital de um programa de capacitação em tempos de pandemia

  1. Geovana Moura, Helena Costa, Tatiane Paschoal, Yara Moura Lima

Não existe saída fácil para um problema complexo: o leilão do 5G no Brasil

  1. João Vicente de Morais, Marcelo Montalvão Reis, Vanessa Gomes Pizzetti Constanti Geeverghese, Aline Brêtas de Menezes, Helena Costa

Parte 2 - Tutoriais

Como utilizar casos no ensino remoto?

Método tradicional x método de casos

Os tais silêncios no debate de um caso…

O que é importante para escrever um bom caso de ensino?

Perspectiva dos estudantes sobre o método de casos

Notas de ensino dos casos: tê-las ou não, eis a questão

3 Ps fundamentais do método de casos

Agradecimentos e Palavras finais

Contatos

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