HERRAMIENTAS PARA DEFINIR LA PROPUESTA DE VALOR

Si te gustó el libro LANZA: EMPRENDE DESDE CERO o eres un asiduo lector de la web Emprende A Conciencia te encantará este libro pues es el libro que aglutina y mejora todas las herramientas de dicha web o que se referencian en el libro LANZA.

Déjate conducir por un proceso ágil.
Identificarás qué tarea hacer y cómo abordarla en cada momento.
Accede a más de 50 herramientas imprescindibles para lanzar una startup.

Si quieres lazarte a montar un negocio, a emprender el proceso que propone la hoja de ruta de Emprende a Conciencia te ahorrar mucho tiempo pues es una forma ágil de combinar entre sí las metodologías y herramientas de Design Thinking, Lean Startup (customer development), métodos ágiles (Scrum, Kanban) y Growth Hacking. Este método ha sido validado previamente en programas de aceleración o de innovación abierta tales como Acciona Open Innovation o Cuatrecasas Acelera.

Biografía

Diana Pottecher tiene más de 25 años de experiencia en investigación, innovación y estrategia. Especialista en metodologías Lean, Agile, Design Thinking y Growth Hacking ha participado en programas de aceleración e innovación abierta como Acciona Open innovation, Red INNprende de Cruzcampo-Heineken o Cuatrecasas Acelera. Colabora en el desarrollo de negocio de startups, escribe propuestas del EIC Accelerator de la Comisión europea y acompaña procesos de innovación tales como Design Sprint.

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License

Creative Commons Attribution 4.0 International License

Author

About the Author

Diana Pottecher

Diana Pottecher has over 25 years of experience in research, innovation and strategy. She is a specialist in Lean methodologies, Agile, Design Thinking and Growth Hacking and has participated in acceleration and open innovation programs such as Acciona Open innovation, Red INNprende of Cruzcampo-Heineken or Cuatrecasas Acelera. He collaborates in the development of business startups, writes proposals for the European Commission's EIC Accelerator and accompanies innovation processes such as Design Sprint.

Table of Contents

Introducción

Sobre ti

Construyendo quién quieres ser
Firma un contrato contigo mismo

Sobre el equipo

Criterios para buscar un buen co-founder
Evaluación del equipo emprendedor
Pacto de los socios fundadores

Encontrar una oportunidad

Memoria Futura
Tormenta de ideas- Brainstorming
Mundos relacionados
¿Y si?
De lo imposible a lo posible
How Might We…? -HMW
Dot voting o votación en grupo
Análisis de competidores
Estimación del Tamaño mercado TAM, SAM, SOM

Diseñar el Modelo de negocio y validar las primeras hipótesis

Canvas de la Oferta de Valor
Canvas del Modelo de Negocio
Lienzo del problema (o Lean Canvas)
Canvas social (Social Business Model Canvas)
El Canvas de la misión (The Mission Model Canvas)
Priorización de clientes potenciales
Entrevista de Problema

Identificar al Cliente

El mapa de empatía
Perfil de Persona
Cambio de Rol (Role play)
Storyboard
Entrevista de Solución

Esto es todo

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