- Introduction
-
Starting Up
- In a Nutshell
-
Market
-
Demographic
- Total Available Market
- Served Available Market
- Target Market
- Technology Adoption
-
Market Type
- Existing
- Resegmented
- Clone
- New
-
Psychographic
-
Behavior
- Action
- Place
- Time
- Frequency
- Needs
-
Judgment
- Mindset
-
Feelings
- Pain
- Fear
- Hope
- Pleasure
-
Behavior
-
Decision Making
- Champion
- End-User
- Economic Buyer
-
Communication
-
Approach
- Place
- Time
-
Networking
- First-Degree
- Second-Degree
-
Approach
- In a Nutshell
-
Demographic
-
Problem
-
A day in the Life
- Connecting with Empathy
- Telling Stories
-
Asking Open-Ended Questions
- Talking About Current Behavior
- Talking About Problems and Needs
- Talking About Workarounds
- Talking About Wasting
- Talking About Who Else
-
Mapping the Value Stream
- Identifying Pain Points
- Identifying Wasting
- Prioritizing
- In a Nutshell
-
A day in the Life
-
Solution
-
The Weighing Scale Analogy
- Viable is a Matter of Balance
- Minimum is a Matter of Scale
- Real Options
-
Reasons to Uneven
- Technology as an Unfair Advantage
- High Confidence in Market Growth
-
Minimum Viable Solution
- Business Change
- Hands-Off
- Touch Points
-
Minimum Viable Product
- Technology Change
-
Workarounds
- Free
- Paid
-
Own Solution
- Skeleton on Crutches
- Concierge
- Wizard of Oz
- Automated
-
Cloud Computing Sevices
- Infrastructure-as-a-Service (IaaS)
- Platform-as-a-Service (PaaS)
- Software-as-a-Service (SaaS)
-
Minimum Marketable Product
- Money Behavior Change
-
Your Existing Offer
- Best Alternative
-
Their Existing Solution
- Best Alternative
- Agreement
-
Testing for Debts
-
Business Debt
- Specification by Example
- A/B Testing
- Technical Debt
- Agreement Debt
-
Business Debt
- In a Nutshell
-
The Weighing Scale Analogy
-
Launch
-
Business Model Validation
- Paying Customers
- In a Nutshell
-
Business Model Validation
-
Retention
-
Growth Money
- The Habit Forming
- Product Lifetime Value
- Churn Rate
- In a Nutshell
-
Growth Money
-
Referral
- Growth Users
- Net Promoter Score
- In a Nutshell
- Conclusion
- Acknowledgments
- About the Author
- References
Agile Customer Life Cycle
An Agile Journey to Delight Customers!
About
About the Book
The book Agile Customer Life Cycle is being written at the moment. You can buy the book before the official launch for a special price and be among the first to read it. Expected publication: 12/2017.
Author
About the Author
Davi Bauer
I have 20+ years of experience in the IT market with experience in analysis and systems development. I've been working with agile methods since 2009, where I participated in agile adoption programs in multidisciplinary teams, supporting the implementation of processes and practices such as Scrum and Kanban, as well as the launch of new digital products for web and mobile platforms. Since 2016, I have been studying on topics related to Blockchain, such as cryptocurrencies, asset tokenization, smart contracts and distributed applications (DApps) and since 2019 I’ve been working with DevSecOps from code to infrastructure.
Contents
Table of Contents
Get the free sample chapters
Click the buttons to get the free sample in PDF or EPUB, or read the sample online here
Causes
Causes Supported
Amazon Watch is a nonprofit organization founded in 1996 to protect the rainforest and advance the rights of indigenous peoples in the Amazon Basin. We partner with indigenous and environmental organizations in campaigns for human rights, corporate accountability and the preservation of the Amazon's ecological systems.
We envision a world that honors and values cultural and biological diversity and the critical contribution of tropical rainforests to our planet's life support system. We believe that indigenous self-determination is paramount, and see that indigenous knowledge, cultures and traditional practices contribute greatly to sustainable and equitable stewardship of the Earth. We strive for a world in which governments, corporations and civil society respect the collective rights of indigenous peoples to free, prior and informed consent over any activity affecting their territories and resources. We commit, in the spirit of partnership and mutual respect, to support our indigenous allies in their efforts to protect life, land, and culture in accordance with their aspirations and needs.
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