小預算讓用戶、流量翻倍的魔法
演算法一改，流量就下降？Facebook不再是免費獲取客戶的管道？想讓流量翻倍、用戶增加，一定得砸錢做廣告？
這兩年，矽谷流行一種稱為「成長駭客」（Growth Hacking）的行銷作法，核心精神就是：捨棄傳統的廣告行銷，用最低的成本，透過數據分析和技術手段，讓產品高速成長！
Facebook、Airbnb、Twitter等網路公司，能夠從零開始，將用戶拓展到全世界，就是運用這種方法！而要懂得「成長駭客」的行銷技巧，必須結合行銷人、資料科學家、工程師的思維，將成為未來10年最紅的新人才！
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