第一章 高留存课堂的秘密
网课 1.0
高留存 = 游戏化 + 打卡？
游戏 = 设计过的课程
第二章 高留存课堂始于高动机
从高留存的线下课程移植
重新设计峰值体验
再玩一回合就睡觉，怎么天亮了？
用分镜稿设计课程，管理体验、难易度、惊喜、Outcome
第三章 高留存课堂的结构设计（一）
课程设计的目标是为了教出合格的工作者，而非复制你自己
对知识、Outcome 分类
技术范例
第四章 高留存课堂的结构设计（二）
以 15 分钟一格设计的教学剧本
设计课程前先分类知识、产出，再写分镜脚本
不需要把所有你懂的知识塞入课堂
第五章 高留存课堂的结构设计（三）
有问题的不是留存率，而是你的课程体裁
大魔王、小魔王、教学关卡
游戏业界如何设计一套游戏
全栈营是怎么打造的
全栈营学员感想
第六章 高留存课堂的留存框架
将增长黑客技术移植到线上教学：Onboarding
「让使用者学会使用，从而感到有价值」的快速框架 – Onboarding
如何在正确的「时间点」正确的「触发或奖励行为」
高留存课堂实战
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