Measuring UX: Metrics, Analytics, and the ROI of Design

This book focuses on the science and practice of quantifying user experience. It covers usability metrics, behavioural analytics, and frameworks for linking design improvements to business outcomes. Readers will gain practical guidance on setting UX KPIs, conducting A/B tests, analysing engagement data, and calculating the return on investment of design initiatives.

Gideon Adeyemi

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"Measuring UX" provides the essential framework for quantifying the impact of design. This practical guide moves beyond subjective feedback to cover usability metrics, behavioral analytics, A/B testing, and powerful ROI calculations. Learn how to align design improvements with key business outcomes and effectively communicate the financial value of UX to executives and stakeholders.

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Gideon Adeyemi

Gideon Adeyemi is a seasoned product expert with years of experience, specialising in designing user-friendly solutions to complex problems using data-driven methods and ensuring the product’s success after launch. He writes about his experience building real-world, successful products.

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