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Passion and Perseverance

Curated Quotes from Ten Years of Entrepreneurial Thought Leaders

Inspirational and actionable advice from the founders of the biggest startups and executives in the most innovative companies. All revenue net of platform fees goes to the Electronic Frontier Foundation.
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About

About

About the Book

Stanford's Entrepreneurial Thought Leaders lecture series has been one of the most valuable learning experiences of my life. I've listened to every lecture of the past ten years (242 of them) and many of them more than once.

I was, and still am, in awe of the people that they had speak. They were of amazing caliber--truly people having an outsized impact on society--and each and every one of them brought something special. While they did offer plenty of actionable advice it was their stories that provided me inspiration to pursue entrepreneurship full time.

While the lectures most often are centered on business it is the lessons about working on something you are truly passionate about that inspired me most. That coupled with the idea that you can only fail if you stop trying is what led to the title of this collection.

I believe that people looking to start a business or people looking to grow their business will take the most out of the quotes included as that was where my mind was at while listening to them. But there is plenty of career and life advice included that anybody can benefit from hearing.

Everybody gets something different from talks which is why I recommend listening to them if you have the opportunity. If you don't have the time then Passion and Perseverance might help you find the lectures that interest you most.

I want to take a moment to thank Stanford University for providing this amazing lecture series on the Internet for all of us to enjoy, the professors that run it and everybody involved in its organization, and the speakers for generously donating their time so that the students of Stanford and all of us in Internet land can learn from them.

The book is broken up into ten sections (one for each year) with one chapter for each lecture. Most chapters are only a page or two long and contain the quotes that stood out most to me. Business topics covered include:

  • ​Ideas
  • Execution
  • Hiring
  • Sales
  • Marketing
  • Fundraising
  • Strategy
  • Scaling
  • Motivation
  • Negotiation
  • Pricing
  • Management
  • Networking

Life topics include:

  • ​Passion
  • Perseverance
  • Productivity
  • Family
  • Happiness
  • Dreams
  • Success
  • Balance

"If you're not an interested person you're not an interesting person. Be interested in what is going on in the world (not just what is going on around you)." - Carol Bartz (Autodesk)

​"The harder I work the luckier I get." - Tina Seelig (Stanford)

"Creativity loves constraint." - Marissa Mayer (Google)

"Culture is the most important part of any organization." - Ken Wilcox (Silicon Valley Bank)

"Try and fail but don't fail to try." - Vinod Khosla (Khosla Ventures)

"Be childlike as often as possible. Be childish as little as you can." - Tom Kelley (IDEO)

"There is no substitute for execution." - Sheryl Sandberg (Facebook)

"Great entrepreneurs don't have better ideas, they have better processes." - Eric Ries (Author)

"Make a dent in the universe." - David Heinemeier Hansson (37 Signals)

"If you're going to invest your life and time it had better be a crusade and not just a job." - William Hagstrom (Crescendo Bioscience)

"Be world class at whatever you do." - Ann Miura-Ko (Floodgate Fund)

"Learn from organizations where there is a constant drumbeat of innovation." - Aaron Levie (Box)

"Expect the unexpected and whenever possible be the unexpected." - Jack Dorsey (Square)

"Your best day is always in front of you." - Mark Forchette (OptiMedica)

"Conduct a premortem so you never conduct a postmortem." - Guy Kawasaki (Author)

"Innovation is the only sustainable competitive advantage any company can have." - David Friedberg (The Climate Corporation)

"Now is the best time in the history of the universe to start a company." - Phil Libin (Evernote)

"Create the life you want to create. You'll be better at creating the products you want to create." - Brad Feld (Foundry Group)

"People want to know you care before they care what you know." - Kristina Johnson (Enduring Energy)

"Destiny is not a matter of chance. It is a matter of choice. It is not a thing to be waited for. It is a thing to be achieved." - Jeff Church (Nika Water)

"Do what makes your soul sing." - John Lilly (Greylock)

"A-quality people hire other A-quality people and B-quality people hire C-quality people." - Cindy Padnos (Illuminate Ventures)

"You should never let a crisis go to waste." - Nassim Taleb (Author)

"Play the long game." - Sal Khan (Khan Academy)

"Close doors. You can't be one foot in and one foot out." - Linda Rottenberg (Endeavor)

"Vision is what you are not willing to change." - John Collison (Stripe)

"Solve a problem that you can imagine spending the rest of your life working on." - Joshua Reeves (ZenPayroll)

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    This package contains Passion and Perseverance, notes from How to Start a Startup, and highlighted quotes from ETL. Files contain .mobi, .epub, and .pdf versions of the books. All revenue net of platform fees goes to the Electronic Frontier Foundation.

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    • How to Start a Startup
      Notes from the excellent How to Start a Startup class at Stanford University. Twenty amazing lectures that cover everything from ideas to incorporation to hiring and management. File contains .epub, .mobi, and .pdf files.
    • TLDR: Highlighted Quotes From Entrepreneurial Thought Leaders
      A collection of my favorite quotes from the inspirational lecture series "Entrepreneurial Thought Leaders". Ten year of notes distilled down to the quotes that spoke to me the most. File contains .epub, .mobi, and .pdf files.

    Author

    About the Author

    Will Johnson

    Contents

    Table of Contents

    Preface

    1. Entrepreneurial Thought Leaders 2005-2006

    Entrepreneurship Viewed as a Tool and When to Use it in Industry & Science

    Entrepreneurship Within a Marriage

    The Microfinance of Entrepreneurship

    The Technology of Podcasting

    The Passion and Perseverance Behind a Start-up

    From Harvard to the Facebook

    From Start-up to Market Dominance in the Field of Surgical Robotics

    Twenty Years of Experience in Developing Software in Silicon Valley

    Using Creative Leadership

    Ten Enduring Success Factors for High Technology Entrepreneurship

    Two Brothers Building a Company From Scratch

    Entrepreneurial Leadership Qualities

    Strategies in the Biopharmaceutical Industry

    Entrepreneurship and Philanthropy Through the Eyes of an Immigrant

    Lessons Learned in the Life Sciences Industry

    Balancing Work and Life

    Life Inside a Law Firm

    What I Wish I Knew When I Was 20

    The Story of Proactiv Solution

    The Fairy Tale of Innovent and How it Came to Be

    Secret to Successful Negotiations

    The Ins and Outs of a Successful Biotechnology Company

    Nine Lessons Learned about Creativity at Google

    Groundbreaking Healthcare Initiatives and the Entrepreneurial Minds Behind Them

    The Contrasts of a Big Company and a Small Start-Up

    Stimulating Innovation and Creativity in the Workplace

    1. Entrepreneurial Thought Leaders 2006-2007

    Research Lens on Understanding Entrepreneurial Firms

    Vision, Values & Strategy

    Founding Prosper, a People-to-People Lending Marketplace

    A Culture of Making a Difference

    The New Frontier in Gaming

    Confessions of a Serial Silicon Valley CEO

    Words of Wisdom from an Experienced CEO

    The New Adventures of Old VC’s

    Changing the Game of Enterprise Software

    The Dynamic Relationship Between an Entrepreneur and VC

    Choosing the Entrepreneurial Path

    5 Must-Haves of an Entrepreneurial Career

    An Entrepreneurial Perspective on the Life Sciences Industry

    The Role of Entrepreneurship in Solving World Problems

    It’s Your Ship: Lessons in Leadership

    Phases of a Startup

    The Physics of Startups

    Leadership and Choice

    Overcoming Adversity and Taking Risks

    Adventures of a Startup CEO: No Guts No Glory

    Negotiations On and Off the Field

    Community-Based Organizations

    The No Jerk Rule

    The Positive Impact of Entrepreneurship in the American Economy

    Social Networking 3.0

    1. Entrepreneurial Thought Leaders 2007-2008

    From Venture Capitalist to Entrepreneur

    Lessons from the Electric Roadster

    Startups: The Need for Speed

    The Art of Negotiation

    The Growth of Solar Ventures

    Connecting Common Experiences

    Delivering a Digital Torrent

    How to Build a Successful Company

    Angel Investing Revealed

    Intersection of the Environment and Financial Markets

    Entrepreneurial Practices for High-Impact Non-Profits

    The Path to an Acquisition

    Healthy Entrepreneurship in Medical Devices

    Representing the Socially Responsible Enterprise

    Banking on Corporate Culture and Strategy

    Entrepreneurship That Clicks

    Concentrated Power in a Global Economy

    Rewarding Sky-High Innovation

    Unreeling the Documentary Film

    The Evolution of Yahoo!

    The Next Wave of Corporate Philanthropy

    Under the Microscope: Socially Responsible Biotech

    A VC Perspective on the Life Sciences

    Music Artists Go Entrepreneurial

    1. Entrepreneurial Thought Leaders 2008-2009

    Retooling Early Stage Development

    The Next Wave of Industry: Global Clean Tech

    Balancing Economy, Equity, and Ecology Through Design

    The Black Swans of Energy Invention

    Is Innovation Withering on the Vine?

    A Cuil Tune-up for Search Engines

    Young at Heart: How to Be an Innovator for Life

    13 Mistakes and 13 Brilliant Strokes

    The Growth and Bloom of Cooliris

    Making a Big Company Feel Small

    A History of Venture Capital

    Emerging Opportunities in a Post IT Marketplace

    Innovation as the Crux of Entrepreneurship

    What is the Next Big Thing?

    Developing the Future of Home Healthcare

    Vision Matters

    Building an Organization, Building a Team

    Spotlight on Scalability

    Under the Lid of BioFuelBox

    The Future of Microsoft, The Future of Technology

    Inside the Mind of a Reluctant Entrepreneur

    Clean Tech Challenges and Solutions

    The Art of Teaching Entrepreneurship and Innovation

    1. Entrepreneurial Thought Leaders 2009-2010

    Lessons From China: The Evolution of The Globe’s Largest Search Engine

    Evangelizing for the Lean Startup

    Innovation in a Disruptive Environment

    Responsible Engineering in the Modern Age

    A Historical Perspective on Semiconductors and Moore’s Law

    A Serious Take on Internet Game Play

    Successful Independent Promotion: From Artist to Entrepreneur

    Fall 2009 Quarter Roundup: What Did We Learn?

    Evolution of a CEO

    Unlearn Your MBA

    Risky Business: Analysis from an Engineering Perspective

    Entrepreneurial Journeys in Healthcare

    Panel of Young Entrepreneurs

    Sharing a Measure of Success

    People, Passion, Perseverance: You’ve Got Entrepreneurship

    Success and Failure Drive Innovation

    Getting to Plan B

    Collaborative Innovation and a Pull Economy

    The Ebb and Flow of Clean Tech and Entrepreneurs

    A Pandora’s Box of Start-up Expertise

    Investing for Market Strategy and Capital

    A Panorama of Venture Capital and Beyond

    The Perfect Storm in MedTech

    The Diplomacy of Technology

    1. Entrepreneurial Thought Leaders 2010-2011

    Chile: Launching a Global Entrepreneurship Hub

    Entrepreneurial Lessons: Find Value and Make Impact

    Solving Problems Makes a Great Business

    Honest Advice on Starting a Company

    Leadership and Disruptive Technologies

    Funding Thunder Lizard Entrepreneurs

    Customer Focus Builds Global Growth

    What Great Leaders Do

    How Ideas Take Flight

    Social Entrepreneurship Changing Education

    Delivering Innovation for the Enterprise

    Following Your Startup Vision

    Relentless Pursuit of Innovation

    The Power of Curiosity and Inspiration

    Live for the Future and Survive Success

    A Devotion to New Ideas

    Creating Enchantment

    Effective Models for Sustainable Growth

    A New Vision for Capital Markets

    How to Build Instant Connections

    Developing Products that Save Lives

    Reach Your Escape Velocity

    From Stanford to Startup

    The Value of True Partnerships

    Innovate for America

    1. Entrepreneurial Thought Leaders 2011-2012

    Entrepreneurship Gives Life Meaning

    No Exit Strategy for Your Life’s Work

    Great Entrepreneurs Go Out and Do

    Products With a Purpose

    Believe In Something Bigger Than Yourself

    Method to Success

    Understanding Venture Capital

    A Startup is a Learning Experience

    Talking About a Revolution

    Tools for Business Model Generation

    Building an Entrepreneurial Career

    Embrace Uncertainty

    Find Your Vector of Impact

    Live Life in Permanent Beta

    Energies that Power a Career

    Two Generations of Entrepreneurship

    The Wave of Social Entrepreneurship

    Producing a Career from the Ground Up

    Small Acts and Big Impacts

    A Story of Change and Opportunity

    A Playlist for Entrepreneurs

    Secrets at Apple’s Core

    Finding Your Way as an Entrepreneur

    1. Entrepreneurial Thought Leaders 2012-2013

    A Startup in Harmony

    Build Your Personal Charisma

    Timing Matters

    Impact: Stanford Entrepreneurship and Innovation

    The Founder’s Dilemmas

    Path and Purpose of a First-TIme CEO

    Pursue Passions with a Vengeance

    A Healthy Respect for Innovation

    Disruptive Innovation Can Happen Anywhere

    Drive Change Through Entrepreneurship

    White Space is Everywhere

    Calling All Entrepreneurial Heroes

    An Enterprising Approach to Investment

    The Path to Palantir

    Launching into Uncharted Space

    Create More Value Than You Capture

    How Things Gain from Disorder

    Mobile Can Disrupt Social

    What You Learn by Doing

    Own Your Own Success

    Leading Big Visions From the Heart

    From Lockup to Startup

    Deep Inside Facebook

    Magician Leadership

    1. Entrepreneurial Thought Leaders 2013-2014

    There is Always a Way Forward

    Realizing Innovation at Enterprise Scale

    You Have to Break the Egg

    Revel in the Adventure of New Ideas

    A World of Changemakers

    Thirsting for a Life of Service

    Opportunities Abound in the Big Data Space

    The Path to More Inclusive Innovation

    Accelerating Real Change in Healthcare

    The Gospel of a Lean VC

    Moving from Hubris to Confidence

    Shaping the Future of Data

    Scaling Up Excellence

    The Music Industry Unplugged

    A True Model for Embracing Change

    Acceleration Through Community

    Be an Authentic Entrepreneur

    Education Reimagined

    An Emphasis on Excellence

    Creativity, Inc.

    Crazy is a Compliment

    The Road to IPO

    Do Something You Love

    Adventures in Entrepreneurship

    1. Entrepreneurial Thought Leaders 2014-2015

    Optimal Traits and Sustainable Advantages

    The Power of Not Knowing

    From Inspiration to Implementation

    Tackle Projects Others Don’t Want

    Life is Too Short for Bad Software

    Seeking the Full Potential of Education

    Consumers and Brands in the Digital Age

    Nailing the Hard Things

    Make Government Work Better for All

    Find Your Niche, Help the World

    Growing a Creative Company

    Making Complicated Things Simple

    Figure Out What’s Important

    Putting Startup Success in Perspective

    The Startup Journey: A Marathon, Not a Sprint

    Injecting Innovation into Intractable Systems

    Experience is Your Reward

    Impact Will Keep You Motivated

    Non-Linear Path to Leadership

    Simple Rules for a Complex World

    Blue is Where You Should Be

    Creativity Unleashes Value for the World

    Entrepreneurship Takes Flight

    Find Your Venture’s Emotional Core

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    Electronic Frontier Foundation

    Electronic Frontier Foundation

    Defending your civil liberties in a digital world.

    https://www.eff.org/
    Based in San Francisco, EFF is a donor-supported membership organization working to protect fundamental rights regardless of technology.
    From the Internet to the iPod, technologies are transforming our society and empowering us as speakers, citizens, creators, and consumers. When our freedoms in the networked world come under attack, the Electronic Frontier Foundation (EFF) is the first line of defense. EFF broke new ground when it was founded in 1990—well before the Internet was on most people's radar—and continues to confront cutting-edge issues defending free speech, privacy, innovation, and consumer rights today. From the beginning, EFF has championed the public interest in every critical battle affecting digital rights.

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