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The Hardware Startup

Seven IoT Product Developers that are Getting it Right

The face on Dema Tio’s boss said it all. The Indonesian-born entrepreneur was leaving his position at an investment firm in Boston to pursue his dream to solve a burning issue. Living oceans apart from his wife had taught him one thing that other long-term couples know well: physical intimacy is something you just cannot do on Skype.

With that thought in mind, Vibease was created. The concept was as simple as a smartphone-controlled vibrator, a wellness device for women; the first one of its kind.

It has been a long journey to selling 30,000 units. But it is what he and his team of 10 have discovered that truly sheds light on the potential of the Internet of Things.

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About

About

About the Book

Today is the best day to make a connected product. Seriously! Never before has it been easier to build a prototype, design the mechanics of a product, manufacture it anywhere and sell millions of units through crowdfunding campaigns, pre-sales or direct channels. And the good news is that tomorrow will be even easier.

With the introduction of the Web in the 1990s, smaller companies and entrepreneurs were able to achieve the same success as bigger companies with smaller teams. The same phenomenon happened when mobile platforms were opened to developers. And in the same way that the web and mobile platforms were revolutionary and disruptive, the Internet of Things is the next bottom-up technology that is going to change the technology scenario.

However, we do not yet realize how much this has already impacted our everyday lives and is creating a new wave of product and services. From the detection of tectonic movements, to vibrators that are controlled remotely and toys with which we can send messages to our children, the Internet of Things is changing the way we avoid natural disasters, communicate, love and manage our homes.

This report aims at making this point not theoretically, but from the point of view of the protagonists themselves. This is a collection of 7 inspiring stories of Product Developers from all corners of the world to illustrate these changes. It also provides real-life lessons to avoid mistakes and make the right decisions on your journey. But most importantly, it offers a chance for new entrepreneurs to get excited about the value creating possibilities of this new technology.

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Author

About the Authors

Blai Carandell

Blai is now currently leading an innovation consultancy firm, Protoplay, focused on strategy prototyping. He advises large companies building innovative projects and startups - including many IoT products,- in learning where their value lies as quickly and efficiently as possible through prototyping. Previously, he was involved in Ôasys, a company responsible for making a connected device to measure water usage in the home. The company raised over 350,000€ from AGBAR group, a water provider present in 24 countries. Ôasys was amongst the first 10 startups that underwent an acceleration process in the IoT & Big Data program by Startupbootcamp, recognized as Europe’s best accelerator. He is passionate about technology and its effects on development, and writes about it in his personal blog. You can follow and ping him at his Twitter account @BlaiCarandell.

Marc Pous

Marc is currently the CEO and co-founder of thethings.iO, the IoT platform for the Internet of Things. He is also responsible for managing the IoT communities in Barcelona and Munich, organizing meetups and inviting up-and-coming startups to pitch their products. Furthermore, he is responsible for co-organizing the international event IoT Stars during the Mobile World Congress. He creates IoT products as a hobby, from a connected sofa for a music festival,  beer mugs in Munich’s Oktoberfest to Christmas lights that light up when you tweet @thethingsIO. His advocacy efforts for the Internet of Things and his stature (6,9 feet) has earned him the nickname IoT Giant. You can follow and ping him at his Twitter account @gy4nt and on@thethingsIO.

Contents

Table of Contents

  • A Note to our Beta Readers
  • About the Authors
  • Foreword
  • Vibease: The remote controlled vibrator
  • tadoº: The connected thermostat for heating and AC
  • Worldsensing:Industrial wireless sensors
  • IGSresearch: Sensors for the Internet of Earth
  • Electric IMP: Hardware making, made simple
  • Some Final Words

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