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Wardley Maps

Stuart Gunter

The use of topographical intelligence in business strategy.

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About

About

About the Book

This ebook contains the original work of Simon Wardley, a researcher for the Leading Edge Forum. The original content has been published on Medium under a Creative Commons Attribution-ShareAlike 4.0 International license, and this ebook retains that same license.

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ManagementInnovation ManagementComputers and Programming

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Creative Commons Attribution-ShareAlike 4.0 International License

Author

About the Author

Stuart Gunter

Stuart is the Security Practice Lead at Equal Experts, where he heads up the security specialism within the business. His varied background includes systems administration, database administration and software engineering - with the majority of his time spent designing, developing and operating software for large organisations. He has worked as a software developer, tech lead, technical architect, application security specialist, manager and consultant across a wide range of industries including government, media, broadcasting, online gambling and international banking.

Stuart has a Masters in Software Engineering from Oxford University, as well as a number of industry certifications gained throughout his career. He is constantly learning and particularly enjoys reading (mostly non-fiction books).

Contents

Table of Contents

Attribution

  1. Modifications
  2. Reporting Errors

Chapter 1: On being lost

  1. Serendipity
  2. The importance of maps in military history
  3. A game of chess
  4. Categorising situational awareness
  5. Climate, Doctrine and Leadership
  6. The Strategy Cycle

Chapter 2: Finding a path

  1. The first map
  2. Step 1 — Needs
  3. Step 2 — Value Chain
  4. Step 3 — Map
  5. The next step

Chapter 3: Exploring the map

  1. Learning climatic patterns
  2. Categorising climatic patterns
  3. Using climatic patterns
  4. An exercise for the reader

Chapter 4: Doctrine

  1. Learning doctrine
  2. Categorising Doctrine
  3. Using doctrine with our first map
  4. An exercise for the reader

Chapter 5: The play and a decision to act

  1. Identifying opportunity
  2. The dangers of past success
  3. The near, the far and the crazy
  4. Learning context specific gameplay
  5. Impacts on purpose
  6. What happened next?
  7. What went wrong?
  8. Categorising Gameplay
  9. An exercise for the reader

Chapter 6: Getting started

  1. Tips for mapping
  2. How to implement mapping
  3. Continuous learning
  4. The anti-pattern organisation
  5. Books to read
  6. An exercise for the reader

Chapter 7: Finding a new purpose

  1. The new purpose
  2. The Hypothetical Gun company
  3. The trouble with maps
  4. That first question
  5. Uncertainty is the key
  6. Comments on and the limits of evolution
  7. Before we move on

Chapter 8: Keeping the wolves at bay

  1. The danger of making it simple
  2. The simple trap
  3. Finding my mojo
  4. Flow
  5. vEfficiency vs effectiveness
  6. vBefore we move on
  7. An exercise for the reader

Chapter 9: Charting the future

  1. Not all parts of the map are equally predictable
  2. Climatic Pattern : Co-evolution
  3. Climatic Pattern : Peace, War and Wonder
  4. Before we move on

Chapter 10: I wasn’t expecting that

  1. An unexpected discovery
  2. Finding the future organisation
  3. Notes on Peace, War and Wonder
  4. The different forms of disruption
  5. Some final thoughts

Chapter 11: A smorgasbord of the slightly useful

  1. Opportunity of change
  2. The Kodak moment of cloud
  3. The trouble with contracts
  4. It’ll save me money and other lies we tell ourselves.
  5. Mastering strategy as simply as I can
  6. A few things to remember

Chapter 12: The scenario

  1. The Company
  2. Marketing & Business Development
  3. Sales
  4. Digital & Product Development
  5. Strategy
  6. Finance
  7. Task
  8. A note to the reader

Chapter 13: Something wicked this way comes

  1. A map of the scenario
  2. Examining the strategy
  3. Examining doctrine
  4. By the pricking of my thumbs
  5. A note to the reader

Chapter 14: To thine own self be true

  1. My play

Chapter 15: On the practice of scenario planning

  1. The “generalised” scenario
  2. Play it again
  3. The grand mistake
  4. Will the maps help me?
  5. The “LFP” Scenario
  6. Your choice

Chapter 16: Super Looper

  1. Managing inertia
  2. Where are we?
  3. Opportunities multiply as they are seized.

Chapter 17: To infinity and beyond

  1. The Three Horizons
  2. The issue of legacy
  3. On Porter
  4. Examining Canonical
  5. On the question of timing

Chapter 18: Better for Less

  1. All change please
  2. Applying doctrine
  3. You need to apply thought
  4. An exercise for the reader

Chapter 19: On playing chess

  1. Stepping stones
  2. Policy or technology?
  3. Finding a balance

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