Leanpub Header

Skip to main content
Go to Leanpub.comLeanpub

The Website Sandwich

The beginner's guide to online marketing. Stop guessing and start building on a simple marketing strategy that will turn you into an online marketing genius.

Jeevan Anandasakaran

Stop guessing and start building on a simple marketing strategy that will turn you into an online marketing genius. In this book, I'll show you our "website in the middle" strategy that takes the mystery out of online marketing and puts you in a position to make informed decisions about your online presence. Your business deserves it!

Minimum price

$12.95

$24.95

You pay

$24.95

Author earns

$17.96

Cause gets

$2.00
$

...Or Buy With Credits!

You can get credits monthly with a Reader Membership
PDF
EPUB
WEB
102
Pages
12,876Words
About

About

About the Book

Online marketing can be a difficult thing to understand. The internet is constantly changing as people change the ways in which they use it. There is so much out there that it’s no wonder business owners don’t know where to start.

What gets lost is the unchanging basics of how businesses operate and how those basics translate into the best and most important online marketing practices.

In this book, we will make your online marketing make sense again so you can make the best decisions for your business and know how to prioritize your online efforts.

The website sandwich is a website in the middle approach that will help you take control of your online presence and determine your business's marketing future.

-Jeevan Anandasakaran

Share this book

Categories

SalesWeb Development

Feedback

Email the Author

Author

About the Author

Jeevan Anandasakaran

Founder of Wave Networks Web Hosting and creator of "The Website Sandwich". A simple way to understand your online marketing activities. Jeevan brings his 20 years of experience with internet technologies helping companies understand complex technical concepts and how to take advantage of them. Jeevan writes to educate readers and potential clients so that business owners know exactly why they are getting a new website, writing content, building an app and more.

Contents

Table of Contents

Introduction

The Website Sandwich in a Nutshell

Priorities are built from the bottom up

The Bottom Layer - Your Business

  1. Translations:
  2. Be Awesome (Sales & Marketing)
  3. Do Great Work (Products & Services)
  4. Prove It!
  5. Your Business, Recap

Middle Layer - Your Website

  1. Your Website is your Point of Sale on the Internet
  2. First you need to define or redefine your website’s purpose
  3. Customer Call to Action
  4. Make your website awesome.
  5. What about Search Engine Optimization or SEO
  6. Build a Knowledge Base
  7. Prove it with testimonials
  8. Showcase your work with regular blog posts.
  9. Your Website Recap

Top Layer - Your Social Media Platforms

  1. To recap activities so far
  2. Your Social Pages
  3. Social Places
  4. Your Social Platforms Recap

Paid Promotion

  1. Boost your reach
  2. Advertising
  3. Audience Targeting

How to build a Website Sandwich

The Website Sandwich Job Description

Tracking Performance

  1. Key Performance Indicators and what they mean

Part 2: Practical Application

  1. Asking the right questions
  2. Finding the answers

The Website Sandwich For Yoga Studios

  1. The Business: What are you selling?
  2. Who are you selling to?
  3. The Customer: What are they looking for?
  4. The Journey. How do your potential customers search for your yoga studio?
  5. The Questions people ask about your industry

The Answers. Turning the right questions into blog posts for your website.

  1. Putting it all together using “The Website Sandwich”

The Website Sandwich For Food Co-Op’s

  1. The Business: What are you selling?
  2. Who are you selling to?
  3. The Customer: What are they looking for?
  4. The Journey. How do your potential customers search for your food co-op?
  5. The Questions people ask about your industry?

The Answers. Turning the right questions into blog posts for your website.

  1. Putting it all together using “The Website Sandwich”

The Website Sandwich For App Developers

  1. The Business: What are you selling?
  2. Who are you selling to?
  3. The Customer: What are they looking for?
  4. The Journey. How do your potential customers search for your company?
  5. The Questions people ask about your industry

The Answers. Turning the right questions into blog posts for your website.

  1. Putting it all together using “The Website Sandwich”

Thank you for reading!

  1. How We Can Help
  2. Thank You Again!

Causes

Causes Supported

PHPWomen

PHPWomen

An inclusive & global network providing support within the PHP community.

http://phpwomen.org
An inclusive & global network providing support within the PHP community.
Our aim is to provide a network of support in hope that women in the industry do not feel so alone and isolated. We do this by helping women to become more involved with the community, increasing female attendance at conferences as speakers and attendees, and providing a “female friendly” professional atmosphere.

The Leanpub 60 Day 100% Happiness Guarantee

Within 60 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.

Now, this is technically risky for us, since you'll have the book or course files either way. But we're so confident in our products and services, and in our authors and readers, that we're happy to offer a full money back guarantee for everything we sell.

You can only find out how good something is by trying it, and because of our 100% money back guarantee there's literally no risk to do so!

So, there's no reason not to click the Add to Cart button, is there?

See full terms...

Earn $8 on a $10 Purchase, and $16 on a $20 Purchase

We pay 80% royalties on purchases of $7.99 or more, and 80% royalties minus a 50 cent flat fee on purchases between $0.99 and $7.98. You earn $8 on a $10 sale, and $16 on a $20 sale. So, if we sell 5000 non-refunded copies of your book for $20, you'll earn $80,000.

(Yes, some authors have already earned much more than that on Leanpub.)

In fact, authors have earned over $14 million writing, publishing and selling on Leanpub.

Learn more about writing on Leanpub

Free Updates. DRM Free.

If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).

Most Leanpub books are available in PDF (for computers) and EPUB (for phones, tablets and Kindle). The formats that a book includes are shown at the top right corner of this page.

Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.

Learn more about Leanpub's ebook formats and where to read them

Write and Publish on Leanpub

You can use Leanpub to easily write, publish and sell in-progress and completed ebooks and online courses!

Leanpub is a powerful platform for serious authors, combining a simple, elegant writing and publishing workflow with a store focused on selling in-progress ebooks.

Leanpub is a magical typewriter for authors: just write in plain text, and to publish your ebook, just click a button. (Or, if you are producing your ebook your own way, you can even upload your own PDF and/or EPUB files and then publish with one click!) It really is that easy.

Learn more about writing on Leanpub