BizTech Evolution
From Transactional Services to Strategic Alliances
BizTech Evolution introduces an innovative framework for transforming how businesses and their technology service providers collaborate in an increasingly complex digital world, ultimately creating more value for both parties and the broader community.
Drawing from real-world successes and failures, this practical playbook introduces the concept of BizTech consultancies — service organizations that transcend the traditional role of technical implementers to become trusted strategic partners in their clients' transformation journeys.
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About
About the Book
Is your organization wasting millions on failed technology projects and ineffective service provider relationships?
In today's service-dominated economy, broken collaborations between businesses and their technology providers result in massive financial losses, unrealized potential, and even catastrophic failures. Drawing from over twenty years of experience and real-world case studies - from Heathrow's Terminal 5 success to Deepwater Horizon's tragic failure - BizTech Evolution introduces the concept of BizTech consultancies and a groundbreaking framework to transform critical business-technology relationships.
Discover the four guiding principles that revolutionize service delivery:
- Missionaries over mercenaries: Build value-driven partnerships that prioritize client outcomes
- Strategic work over just "more" work: Focus on initiatives that drive meaningful business impact
- Flow over headcount: Optimize value delivery instead of simply adding resources
- Community over zero-sum approach: Create sustainable ecosystems where all participants thrive
Whether you're a service provider looking to evolve into a true BizTech consultancy, a business leader in a client organization trying to maximize ROI from technology partnerships, or an internal department leader providing services in a large enterprise, this practical playbook provides actionable strategies to elevate collaboration beyond transactional engagements.
Learn how to:
- Transform your service organization into a trusted BizTech consultancy
- Build lasting partnerships that mitigate implementation risk
- Develop a shared BizTech context that accelerates delivery
- Navigate uncertainty in modern digital business environments
- Transform service relationships from cost-centers to value-creators
The future belongs to BizTech consultancies and their clients who can foster symbiotic relationships across organizational boundaries. BizTech Evolution shows you exactly how to get there.
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Author
About the Author
Ivan Krnic
Ivan Krnić is the Director of Engineering at CROZ, host of the 0800-DEVOPS podcast, and an O’Reilly author who contributed to 97 Things Every Cloud Engineer Should Know.
He has been part of the team that grew CROZ from a small group into a successful BizTech consultancy with over four hundred people, eventually expanding internationally. This journey has given him the opportunity to view the challenges of service providers from different perspectives and use this experience to identify and eliminate friction in both internal operations and client collaborations. Particularly interested in leadership and organizational change, Ivan helps organizations align business and technology, sharpen their focus, and ultimately work smarter, not harder.
Passionate about technological advancements, Ivan remains closely connected to the field. His areas of expertise include DevOps culture and the sociotechnical aspects of software delivery. As a dedicated DevOps enthusiast, he actively engages with the community by organizing meetups and delivering talks on various Agile and DevOps topics.
Episode 313
An Interview with Ivan Krnic
Contents
Table of Contents
- Foreword by Courtney Kissler Hawkins
- Preface: The Elusive Symbiosis
- How To Read This Book
- Introduction: The Market Shapes Service Organizations
- Types of Service Engagements
- Defining Service Relationship Types
- The Three Profiles of Service Organizations
- Risk Mitigation
- Service Organization Personalities
- Building Long-Term Partner Relationships
- What Are BizTech Consultancies?
- Four Guiding Principles of BizTech Consultancies
- Key Takeaways
- Chapter 1: Missionaries Over Mercenaries
- The Why
- Untapped Potential
- Issues in Product Development
- Issues in Product Implementation
- Enabling the BizTech Approach
- Applying a Product Mindset
- How BizTech Consultancies Create Value
- The Framework for Helping Client Organizations
- Key Takeaways from Missionaries over Mercenaries
- Chapter 2: Strategic Work Over Just "More" Work
- The Why
- Strategy and Vision
- Lean Portfolio Management
- Staying Relevant
- Understanding the Client
- Understanding the Technology
- Understanding the Industry
- Key Takeaways From Strategic Work Over Just "More" Work
- Chapter 3: Flow Over Headcount
- The Why
- Brooks's Law
- Lean Processes
- Flow in Consultancies
- Adaptive Organization
- Engineering Management
- Why the Body Shop Model Doesn't Work in the Long Run
- Technology as an Enabler
- Building an Internal Platform
- Improving Flow Between Consultancies and Clients
- Key Takeaways from Flow Over Headcount
- Chapter 4: Community Over Zero-Sum Approach
- The Why
- Why Consultancies Hide Their Details
- Consultancies Need the Community
- Client Organizations as Part of the Community
- Abusing the Community
- Key Takeaways from Community Over Zero-Sum Approach
- Chapter 5: Getting Started With BizTech Approach
- Case Study: Four Guiding Principles at Toyota
- What to Expect When Embracing the BizTech Mindset
- Conclusion: The Attainable Symbiosis
- Appendix I: Team Topologies Model as Alignment Mechanism
- Appendix II: Choosing the Appropriate Interaction Mode Between Clients and Consultancies
- Appendix III: Contracting for Services
- Bibliography
- Acknowledgements
- About the Author
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