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Field Guide To Small Business

Brandon Lipani

People ask me all the time what I think the American dream is, and I will always say being your own boss. Everyone wants to work for themselves. Anyone who has ever worked at a job thinks about how great it would be to be the boss. Being the boss is great but it’s not always fun being a business owner has its challenges.

I think when people think of being the boss, they think of all the glory that comes with it, making their own hours, not answering to anyone. I am here to tell you that if that’s what you think being self-employed is like, you are dead wrong. Every customer you deal with is your boss; they are spending their hard-earned money for your product or service you have to make them happy so you get their return business.

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About

About

About the Book

This book covers the essentials of small business from a standpoint of what you need to know and what you need to do to succeed. This book uses real-world stories and scenarios to explain business strategies and information. Going over everything from creative financing to start your business, to work ethic, and everything else needed to succeed.

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ManagementConsultingStartupsSalesLeadershipPersonal FinanceSelf-Help

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Author

About the Author

Brandon Lipani

I have been an entrepreneur my entire life. From a kid mowing lawns to starting a software business at 18, I have always had the drive to be my own boss. I have owned software businesses, computer businesses, real estate companies, and restaurants. I have done everything from cold calling to selling door to door to make money. Not only that, but I have a work ethic and drive to succeed that is contagious.

From a dad who bought their first pizzeria at 19 years old to a mom who bought her own hair salon. I was raised by two successful business owners who knew the value of hard work.

I wrote this book to share my business knowledge with everyone who has ever wanted to start their own business.

Contents

Table of Contents

Getting Started

  1. The Hours
  2. Work Ethic
  3. Needing The Money
  4. Calculated Risk
  5. Timing Is Everthing
  6. Momentum

Every Business Has To Start Some Where

  1. Starting Out
  2. Startup Funding
  3. What Kind of Business Are You
  4. Pivoting

You Need Customers

  1. Know Your Market
  2. Types of Sales
  3. Marketing
  4. Brand Awareness
  5. Product Location
  6. Follow Up

Selling

  1. Being Different
  2. Types of Buyers
  3. Qualify people
  4. Rapport and Trust
  5. Sales Objections
  6. Selling Vs Service
  7. Appearance

Deal Making

  1. Preparation
  2. Bargaining Power
  3. Negotiation
  4. Walking Away

Ups And Downs

  1. 2008 Recession
  2. Covid 19
  3. Nothing You Can Do
  4. Staying On Top
  5. Thing Changing All The Time
  6. Burnout

Exit Strategy

  1. Acquisition
  2. Peacing Things Out
  3. Silent Partner
  4. Family Business
  5. Just The Business
  6. Timing

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