Introduction
- About Moi
- About the Book
- Left Brain V Right Brain
- Change: Why?
- Because the customers’ expectations have changed
- Because customers hate…
- Because of the power of the big WWW
- Change how we do business
Principle 1 Assessing by caring
- Assessing by caring: Why?
- Assessing by caring: How?
- LISTENING
- COMPASSION
- RECEPTIVENESS
- Assessing by caring: what?
- Employees’ satisfaction
- Market research
- Your Market environment
- Finally
Principle 2 Developing by caring
- Developing by caring: Why?
- Developing by caring: How?
- VISUALIZATION
- 5 SENSES
- 5 ELEMENTS
- Developing by Caring: What?
- Employee journey
- Customer Experience
- Buyer personas
- Finally
Principle 3 Training by caring
- Training by caring: Why?
- Training by caring: How?
- INSPIRE
- INVOLVE
- CARE
- Training by caring: What?
- How do we communicate?
- Confidence in yourself and in your team
- Guiding not selling
- Finally
Principle 4 Measuring by caring
- Measuring by caring: Why?
- Measuring by caring: How?
- EMOTIONS
- COGNITION
- SUPPORT
- Measuring by caring: What?
- Mystery shopping
- Wellbeing
- Customer Satisfaction
- Finally
Principle 5 Acting by caring
- Acting by caring: Why?
- Acting by caring: How?
- USEFUL
- TEAM WORK
- ENGAGING
- Acting by caring: What?
- Procrastinating
- Habits
- Be S.M.A.R.T
- Finally
Principle 6 Feedback by caring
- Feedback by caring: Why?
- Feedback by caring: How?
- EMPATHY
- STORY TELLING
- SHOWING
- Feedback by caring: What?
- Create your Complaint Handling Guidelines
- Learn from the feedback
- Facilitating
- Finally
Principle 7 Consistency by caring
- Consistency by caring: Why?
- Consistency by caring: How?
- PERCEPTION
- UNCONSCIOUS
- ENTHUSE
- Consistency by caring: What
- Before - during - after
- First impression
- Attention to details
- Finally
Principle 8 Valuing by caring
- Valuing by caring: Why?
- Valuing by caring: How?
- SELF-WORTH
- RESPECT
- EXTRA CARE
- Valuing by caring: What?
- Churn
- Your own business values
- Exceeding customer expectations
- Finally
Principle 9 Loyalty by caring
- Loyalty by caring: Why?
- Loyalty by caring: How?
- MINDFULNESS
- BE-do-HAVE
- GRATEFUL
- Loyalty by caring: What
- When trust appears, magic happens
- CRM
- Advocacy
- Finally
Principle 10 Caring Service Culture
- Caring Service Culture: Why?
- Caring Service Culture: How?
- AYNI
- NURTURING
- RAPPORT
- Caring Service Culture: What?
- 5 drivers to customer satisfaction
- Start with the Why?
- Passion
- The End
- THANK YOU