Write Copy RIGHT
The Hacker's Guide to Selling Your Product
About
About the Book
You've missed a crucial step in launching your project; writing good copy!
It's such a common mistake, particularly amongst technical founders, to leave the product website till last. Unloved landing pages, confusing prose and adroit articulation (clever language...) are among the main causes of a bad launch.
So, before you press the big red button marked launch, read this book.
I take you through the communication problem, common pitfalls and best practices. By the end you should be able to write copy RIGHT!
"A cheeky frolick through the winding lanes of writing commercial copy" - The Author
This book is a work in progress! Feedback very much welcomed (tom@errant.me.uk)
Packages
Pick Your Package
All packages include the ebook in the following formats: PDF, EPUB, and Web
The Book
Minimum price
Suggested price$8.99$7.99
The Book + "Copy Review Session"
Minimum price
Suggested price$175.00Alongside the book, you also get 4 hours of my time via whichever method you prefer (Skype, email, etc.) to help review your copy before launch.
$175.00
Author
About the Author
Contents
Table of Contents
-
-
Introduction
- What this book is…
- …and what it is not!
- Who the hell are you?
- Using this book
- The Great Secret
-
Introduction
-
Lift Off!
-
Look before you leap
- When to write copy
- Feeling comfy?
- Lists, Lists, Lists
-
Look before you leap
-
Writers Block
-
The Car Salesman
- That’s a problem
- Before you get carried away
-
The Lengthy Chapter
- Redundancy
- Long sentences
- Final Thoughts
- The Street Talk
-
To be passive
- Passivity
-
The Car Salesman
-
Write No More
-
The Step Back
- Going public
-
The Step Back
-
Top Tips
- The Swipe File
- Ignore All Rules
-
Appendices
- Appendix A: The Ten Rules
The Leanpub 60 Day 100% Happiness Guarantee
Within 60 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.
Now, this is technically risky for us, since you'll have the book or course files either way. But we're so confident in our products and services, and in our authors and readers, that we're happy to offer a full money back guarantee for everything we sell.
You can only find out how good something is by trying it, and because of our 100% money back guarantee there's literally no risk to do so!
So, there's no reason not to click the Add to Cart button, is there?
See full terms...
Earn $8 on a $10 Purchase, and $16 on a $20 Purchase
We pay 80% royalties on purchases of $7.99 or more, and 80% royalties minus a 50 cent flat fee on purchases between $0.99 and $7.98. You earn $8 on a $10 sale, and $16 on a $20 sale. So, if we sell 5000 non-refunded copies of your book for $20, you'll earn $80,000.
(Yes, some authors have already earned much more than that on Leanpub.)
In fact, authors have earned over $14 million writing, publishing and selling on Leanpub.
Learn more about writing on Leanpub
Free Updates. DRM Free.
If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).
Most Leanpub books are available in PDF (for computers) and EPUB (for phones, tablets and Kindle). The formats that a book includes are shown at the top right corner of this page.
Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.
Learn more about Leanpub's ebook formats and where to read them
Write and Publish on Leanpub
You can use Leanpub to easily write, publish and sell in-progress and completed ebooks and online courses!
Leanpub is a powerful platform for serious authors, combining a simple, elegant writing and publishing workflow with a store focused on selling in-progress ebooks.
Leanpub is a magical typewriter for authors: just write in plain text, and to publish your ebook, just click a button. (Or, if you are producing your ebook your own way, you can even upload your own PDF and/or EPUB files and then publish with one click!) It really is that easy.